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platform capability

AI workflow automation where
the AI runs the step, not a template.

Scenarios fire on funnel events — a new inquiry, a stage change, a client who went quiet. But instead of a canned message, the AI does the work: it knows the context and writes to the situation.

3 days free on any plan. No card required.

live

A scenario at work: the client went quiet, the AI brought them back

The event fired, the AI read the context from the CRM and wrote to the situation — not from a template.

what it is

What is AI workflow automation in Botseller?

AI workflow automation in Botseller means the steps of your sales funnel are run by an AI teammate, not by a canned template. A scenario fires on an event: a new inquiry lands, a deal changes stage, a client goes quiet, an invoice stays unpaid. From there the bot acts by your rules — the AI writes using the chat history and the card, sets a task for a rep, moves the deal through the stages. It resembles the digital funnels in familiar sales automation software: the same events and steps. The difference is the operator — there one identical text goes to everyone, here the AI phrases the message for one specific client and keeps the dialogue going if the person answers. Inside you get delays, branching on the reply, stop-conditions and a per-scenario report. Typical runs: chasing an unpaid invoice, winning back a client who went quiet, emailing webinar attendees. It is set up without a developer, with the launch team for complex chains.

how it works

01

Pick the event

A new inquiry, a deal stage change, a pause in the chat, an unpaid invoice, a visit date.

02

Set the steps

An AI message, a task for a rep, a stage change, a team notification — in the order you want, with delays.

03

The AI runs it in context

The message is phrased for the client: what they asked, which stage they are at, what was promised.

04

The reply is picked up

If the client answers, the AI keeps the live dialogue going instead of dropping them after the first touch.

why it matters

Why a template funnel drops the client after the first message

Every deal has moments where it quietly dies: the invoice is sent and forgotten, the client takes a pause to think, the rep meant to follow up and got buried. No one is to blame — repeat touches rest on people's memory, and memory loses to the flow of work. The more clients you have, the more of these silent losses pile up in the chat. What you lose are not strangers, but the people who were already ready to buy.

The usual answer is a button-bot or a chain of identical reminders. But a person recognizes a template from the first line: the text does not know what they asked yesterday or what was already promised. And when the client replies to a message like that, the answer falls into the void — the chain only knows how to send the next item on its list. Irritation grows, trust melts.

So in action-bots the event only fires the step, and an AI runs it: this is ai sales automation that remembers the client's history and writes the way an attentive rep would. The person replied — the conversation continues to a booking or a payment. Stayed silent — the scenario waits and picks the next step itself. Deals stop stalling on forgotten reminders, and the team steps in only where a live human is needed.

how it compares

How it differs from a digital funnel in your CRM

Mechanically it is the familiar workflow automation software: events, steps, delays.

The AI runs the step: a message tailored to the client instead of one blast per stage.

After the client replies, a live dialogue begins — not silence until the next automated message.

The scenarios live where the chats and the CRM are: no integration zoo to maintain.

what's inside

Event triggers

An inquiry, a deal stage, a client pause, a non-payment, a date and time.

AI steps, not templates

The message is written from the card and the chat history, not from a pre-baked script.

Tasks for reps

The scenario sets a task with the gist: who to call, what was promised, when it is due.

Movement down the funnel

The deal changes stage on the step result: paid, booked, declined.

Delays and scheduling

Steps with pauses: in an hour, in a day, during the client's working hours.

Branching on the reply

Answered, stayed silent, declined — each outcome has its own continuation.

Stop-conditions

The scenario halts when the client buys, unsubscribes or a human steps in.

Every channel

The step goes where the client is: WhatsApp, Telegram, the site and other channels.

Per-scenario report

How many runs, replies and target actions each scenario brought.

what changes

What changes when AI workflow automation runs your funnel steps

The 'don't forget to message' list disappears from your reps' heads: the scenarios watch the pauses, the invoices and the dates themselves, and a task lands only where personal involvement is needed. The working day shifts from routine to real conversations — people negotiate instead of rewriting the same reminders. New hires ramp up faster, too: the order of steps is described in the scenarios, not in verbal agreements.

For the first time the owner watches the funnel move on its own, and sees per scenario what each one brings the business. The weak spots in sales become visible — where clients go quiet, which prompts pull them back, which steps need rewriting. You improve the process point by point, calmly, without rebuilding the whole sales system.

how much it costs

$59 /mo

included in plans from Start

Basic follow-up scenarios are already in Start. Full action-bots with branching and reports live in Growth and up.

frequently asked questions

Is it a block builder like in a CRM?

The scenario is described by rules: event, steps, delays, stop-conditions. Simple chains you assemble yourself; the launch team helps set up the complex ones.

Why is an AI step better than a template?

A template is identical for everyone and obvious at a glance. The AI writes from context: what the client asked, which stage they are at, what was promised. Replies go up, opt-outs go down.

What if the client answers an automated message?

The AI picks it up and continues the dialogue: it clarifies, answers the question, carries them to payment or hands off to a rep with context.

Which scenarios do people set up most often?

Chasing an unpaid invoice, winning back a client who went quiet, a booking reminder, an email to webinar attendees, a review request after a visit.